As of June 2025

1. Person responsible

Responsible for data processing:

Lydenti Michael Ochman Sole proprietorship
Kirchhainer Damm 4
12309 Berlin
Germany
Email: info@lydenti.de
Phone: +49 (0)30 34668150

2. Data Protection Officer

A data protection officer has not been appointed, as there is no legal requirement. If you have any questions about data protection, you can contact us using the contact details provided above.

3. General information on data processing

We take the protection of your data very seriously. We process personal data exclusively in accordance with applicable data protection regulations, in particular the General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG).

Personal data is any information relating to an identified or identifiable natural person, such as name, address, email address, telephone number or IP address.

4. Data collection when visiting our website

When you visit our website, we automatically collect the following data (server log files) to ensure secure and stable operation:

• IP address
• Date and time of the request
• Time zone difference to Greenwich Mean Time (GMT)
• Content of the request (specific page)
• Access status/HTTP status code
• amount of data transferred
• Website from which the request comes (referrer)
• Browser type, language and version
• Operating system and its interface

Legal basis: Art. 6 (1) (f) GDPR (legitimate interest in secure operation)
Deletion period: After 14 days at the latest, unless there is a security-related requirement.

5. Cookies and tracking technologies

Our website uses cookies and similar technologies (e.g. pixels) to:

• to provide the website technically
• to analyze usage behavior
• to display personalized advertising (e.g. via Facebook Pixel, Google Ads, Shopify Analytics)

Legal basis:

• Art. 6 (1) (a) GDPR (consent via cookie banner)
• Art. 6 (1) (f) GDPR (legitimate interest in technically necessary cookies)
  

Details on the technologies used can be found in our separate Cookie Policy.

6. Order and customer account

When you place an order or register, we process the following data:

• First and Last Name
• Billing and delivery address
• E-mail address
• Telephone number (optional)
• Payment details
• Order history (for customer account)
  

Legal basis: Art. 6 (1) (b) GDPR (performance of contract), Art. 6 (1) (a) GDPR (for customer accounts)
Retention period: in accordance with commercial and tax law requirements (usually 10 years)

7. Payment service providers

We use the following providers for payment processing:

• Shopify Payments
• PayPal
• Klarna (optional)
  

Payment details are forwarded directly to the respective provider. Their privacy policies apply.

Legal basis: Art. 6 (1) (b) GDPR

8. Shipping service provider

To deliver your order, we will transmit your address details (including email and telephone number, if necessary) to our shipping service provider, e.g., DHL or Hermes.

Legal basis: Art. 6 (1) (b) GDPR

9. Contact

If you contact us by email or via a contact form, we will save your information to process your request.

Legal basis: Art. 6 (1) (b) GDPR or Art. 6 (1) (f) GDPR

10. Newsletters & Marketing

When you subscribe to our newsletter, we will save your email address to send you current offers. You will receive a confirmation email (double opt-in).

You can unsubscribe at any time via the link in the newsletter or by email.

Legal basis: Art. 6 (1) (a) GDPR (consent)

Shipping service provider: Shopify Email, Mailchimp or Klaviyo

11. Third-party tools on Shopify

We use Shopify apps for:

• Product reviews
• Live chat features
• Advertising and analytics (e.g. Facebook Pixel, Google Analytics)
  

Data categories: IP address, cookie ID, usage behavior
Possible data transfer to third countries: USA
Security precautions: Standard contractual clauses according to Art. 46 GDPR

12. Your rights as a data subject

You have the right:

• to information (Art. 15 GDPR)
• to rectification (Art. 16 GDPR)
• to deletion (Art. 17 GDPR)
• to restriction of processing (Art. 18 GDPR)
• to data portability (Art. 20 GDPR)
• to object (Art. 21 GDPR)
• to revoke consent given (Art. 7 para. 3 GDPR)
  

To exercise your rights, please contact: info@lydenti.de

13. Right to complain

You have the right to lodge a complaint with a data protection supervisory authority. The competent authority is:

Berlin Commissioner for Data Protection and Freedom of Information
https://www.datenschutz-berlin.de

14. Changes to this Privacy Policy

We reserve the right to amend this privacy policy at any time. The most recent version on our website applies.